The children's book market is huge and constantly growing. It's also a really hard market to nail and there a lot of things that can and do often go wrong for a lot of authors. In this article, I'm going to break down how I believe you should go about tackling this market in order for your book to be a real success.
1. Narrow down to a single book category and age group
One of the most important things to do before anything else is to narrow down to a single book category and age group for your Kindle book.
The main ones are; picture book (ages 0-3) average words: 0, young picture book (ages 2-5) average words: 200-400, trade picture book (ages 4-8) average words: 400-800, picture storybook (ages 6-10) average words: 1000-3000, chapter book (ages 6-10) average words: 3000-10000 and middle grade book (ages 8-12) average words 15,000-40,000.
Narrowing down to a single book category and age group from the start makes everything much easier as the book category and age group you choose will largely determine the sort of tone your book will take, how long it will be and if you will need to hire a designer/illustrator or not.
2. Conduct detailed market research
Once you have chosen the book category and age group then it’s time to conduct detailed market research for this age group and category to find out what sort of books perform well in this specific category/age group and what the top-performing books have in common.
The idea is to see what the top books all have in common and ensure your book implements at least some of these elements in order to give yourself the best chance of success.
3. Understand the dual-target audience
One of the things that makes Kindle books, and books in general, for children, particularly unique is that there are essentially two target markets. There is the child and the parents of the child. The book needs to simultaneously appeal to both of these audiences.
So, when you are writing your book, designing/having the cover designed, and writing the Kindle listing description you need to keep the children and the parents front of mine and produce something that adequately appeals to them both.
4. Choose a writing style
Before you start writing you need to have very clear in your mind what the writing style is going to be. This will often be informed by your market research into competing books that are aimed at the same target market that you are going for.
You need to decide whether the book is going to be heavy on rhyme, whether it is going to use the past or present tense and whether its going to use the first or third person, among many other things.
Of course, the writing style will be a bigger consideration for books that are more text than image-heavy, which is usually the case if you are aiming your Kindle book at older, as opposed to younger children.
5. Make sure all the crucial elements are in place.
Once you have decided on a writing style, you then need to make sure you have thoroughly planned out and got solid in your mind the other crucial elements of the book which include the plot, the characters and the dialogue.
Once all of these things are in place, it’s time to start writing your children’s Kindle book so you can get it out into the world and in front of children as quickly as possible.