As much as we all hate to admit it, a large proportion of people still do judge a book by it's cover, so you can have a true literary masterpiece on your hand, but if the cover is not compelling, no one will ever get to experience it. There are a handful of ways you can make your cover pop and stand out from the crowd. I'm going to break these down below.
1. Out of the box cover concept.
One of the most effective ways of making your Kindle book cover stand out from the competition in the highly busy Kindle listing pages on Amazon is by spending the time and effort to brainstorm and come up with a truly unique, striking and out of the box concept for your book cover that hasn’t been done before by your competitors in the same genre.
A good way of coming up with out of the box concepts is by looking for inspiration online using sites like Tumblr and Pinterest, and, most crucially, looking at images that are unrelated to your book and its genre as well as images that are relevant, to increase the probability of you coming up with a novel idea. The higher the variety of images you see, the better.
2. Striking photography/illustration.
A really good way of making your Kindle book cover really stand out is by taking the time to select a striking photograph and/or illustration to be the focal point of the front cover.
We highly recommend you check out stock photography and illustration sites, specifically looking for images that are as striking and as eye-catching as possible.
3. Vivid colours.
An almost foolproof way of making your Kindle book cover stand out is by ensuring the cover uses vivid and striking colours so that it effectively captures your target markets attention when they are visiting the Amazon site.
Be careful though, as there is a fine line between something being bright and attractive, compared to bright and garish and off-putting. So, you have to ensure the colours are bright, in a good way.
4. Bold fonts.
A really good way of making your Kindle book cover stand out is by using bold and striking fonts. The font is something that is often overlooked but has a big part to play in making your cover look attractive and eye-catching and thus attracting more of your target market.
We highly recommend you having a look at the Google Fonts website which contains a repository of thousands of high-quality fonts which are free to use, but remember to double-check the license before using it to ensure it is suitable for books and digital books.
5. Creative composition.
The overall composition of your Kindle book cover is very important in helping it stand out from the crowd and capturing the attention of your target market on the Kindle site. The composition relates to how the individual creative elements on the Kindle book cover (fonts, images, illustrations) are positioned, arranged and sized on the cover.
The right arrangement can create an eye-catching, attractive and appealing cover. The wrong arrangement can make your Kindle book cover look confusing and off-putting. So, the composition is very important.